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How do you get the Maximum return for your advertising Dollars?

We get the customers from the Web to your Ad/Website, then what?

Whether people find your advertisement in our www.ocautoservice.com Directory or through the PPC (pay-per-Click) ad that we manage for you, in Google, Yahoo or MSN, we give you two ways to track your results.

Click to Call lets users click a button embedded within any online communication (Web site, e-mail, banner ad, search engine listing, etc.) and immediately speak with a you or your service advisor. Customers can either place a call over the computer using Voice over Internet Protocol (VoIP) technology or request an immediate call back by entering their phone number. Unlike a toll-free phone number, click to call enables companies to monitor and control when and where online visitors migrate from the web to the phone sales channel.

Call Tracking is implemented by assigning a Toll Free number that will ring in any of the phone lines that you designate at your business. It helps solve a few important issues that most automotive businesses come across:

• Area Code Limitations. With most phone companies requiring more and more area codes within a single area or city. It eliminates the area code barrier for the consumer trying to reach that business.
• Are your Service Advisors working the phone effectively? Call Tracking also allows for an accurate way to check how the phones are being answered by employees in charge of dealing with the customers. When you receive your weekly email reports it shows the duration of each call, if you see more than a few calls lasting 30 or 45 seconds it's easy to realize that your employees are not spending enough time with every customer.
• Marketing Follow Up Your reports show the caller's phone number in every call (and in most cases, the name of the caller) this allows you to do a marketing follow up on first time customers not showing up for their appointments.
• Advertising Performance Tracking Until now we had no way of tracking whether our advertising dollars were being spent wisely or simply being wasted, all we had was the word of the advertising sales person telling us how much "exposure" we were getting. With Call Tracking you can assign different Toll Free Call Tracking numbers to your marketing efforts and the reports will show you whether the ads are working or not.

Detailed Reports Emailed to You Weekly:

Call Detail Record: The Call Detail Record includes all calls that were connected to the place of business (this report includes only those calls that were answered by the place of business – either in person or by voicemail/recorder). The report also shows all the missed calls as well as all short calls.